Roomvo helps property practitioners showcase what listings could be

Not every home hits the market in picture-perfect condition, leaving many buyers unable to visualise what a space could become. Rather than letting outdated interiors hold back a listing's performance, Prop Data has introduced Roomvo as an add-on service. 

This visualisation platform lets buyers reimagine a property straight from the listing. With just a few clicks, they can swap flooring, wall colours, furniture, and styles to see what a space could look like with their preferred finishes. 

Roomvo bridges the property potential gap   

Roomvo arrives at a time when property practitioners are looking for new ways to help prospective buyers see beyond what's already there. Prop Data's latest poll found that 61.7% of property practitioners believe their prospective clients see a property's potential only “fairly well”, while a further 20.8% said “not very well”. 

“Roomvo can fill that gap and give property practitioners confidence that their listings are helping convert interest into viewings,” says Anne Lütge, COO at Prop Data. “Roomvo data shows that it can drive up to 170% more showing requests by offering a personalised experience clients love.”

Interactivity that empowers buyers 

By giving prospective clients hands-on control over how a space looks, Roomvo provides several practical advantages for real estate professionals: 

• Hold attention for longer: Instead of looking at a room and moving on, buyers can experiment with and engage with the listing, seeing more of its possibilities. 
  
  
• Take less time painting the picture: Rather than spending time verbally explaining a home's hidden potential, property practitioners can focus their conversations on marketing, pricing, and negotiations.
  
  
• Get ready-to-act leads: Buyers who can visually customise listings form stronger emotional connections with the property. It can encourage them to spend more time exploring the property and move closer to booking a viewing.
  
  
• Offer something extra to sellers: A more interactive listing experience can also give property practitioners another way to differentiate their service when competing for new mandates.

Putting buyers in control of AI visualisation 

While property practitioners are open to using AI, many have yet to put it into practice. “Our poll found that 57% of property practitioners ‘somewhat support’ to ‘strongly support’ AI being used to enhance listing images,” says Lütge. “At the same time, 53% said they have never used AI to enhance their listing images.” 

This is where Roomvo can be a practical resource. Rather than having practitioners enhance an image themselves and decide how far to take it, Roomvo puts the visualisation in buyers’ hands. They can explore a property according to their own style and preferences, while still using the original property as the starting point. This also reduces the challenge for practitioners around how much an image should be changed. 

“Perhaps the biggest drawcard is that it’s integrated directly on listings,” says Lutge. “Practitioners don’t have to worry about learning a new tool or paying extra for a designer to make their listings look more appealing.” 

See Roomvo in action 

Prop Data clients interested in adding Roomvo to their websites can book a demo with the team to see how it works and explore what it could offer their business. 

Want to try it yourself? Visit the Nova Realty demo website, open a residential listing, and click the “Restyle” button to start exploring different looks and possibilities for the property: https://bit.ly/4e5TMtD.